Social proof: It serves as validation of the brand’s product offerings. It demonstrates that the teas are not only unique and artisanal but are also well-received by a community of tea enthusiasts.

Customer Engagement: Offering tea events, recipes, and tea related accessories can encourage customer engagement. Visitors can explore and interact with the brand beyond just purchasing products.

AI Integration: A customer service Chat Bot gives users on the site an experience tailored to their needs to navigate through. When the user surfaces common issues, they can quickly select what they need and land on the right information.