PROJECT OVERVIEW
HouseKeeper – Connecting Users with Reliable Cleaning Services
At HouseKeeper, we believe in making cleaning services easy and hassle-free. With our mobile app, you can find and book reliable and trustworthy cleaners in just a few clicks. Our network of highly qualified cleaners come with reviews from previous clients, so you can be sure that you're getting the best service possible. Sit back, relax and let HouseKeeper take care of all your cleaning needs.
Phase 1 - Understanding The Platform
Surveys and Interview
Managing a household is often an overlooked area of our lives until we have to take charge of it ourselves! When I first moved into my own home, I often found it stressful to stay on top of my chores and cleaning. Over time, I realized that even a little bit of planning and scheduling goes a long way in maintaining a cleaner home and helping you feel calmer and in control of your day.
Most of us have used ‘To-do list’ apps or some sort of task management tools in our personal or professional lives. However, these are not optimized for creating a recurring schedule for household chores and cleaning.
As I began to study the existing market for household task management apps, I found this to be an interesting space with plenty of scope for further exploration. This led to the creation of UpKeep — a mobile app to help you create a customized cleaning schedule for your home!
Target Audience:
• Primary Users: Busy professionals, working parents, elderly users needing assistance.
• Secondary Users: Property managers, office administrators, and Airbnb hosts.
Understanding The Competitors
How might we
How might we simplify the process of finding reliable and trustworthy cleaners while ensuring transparency, convenience, and quality service?
Understanding different Focus Groups
Target Audience:
• Primary Users: Busy professionals, working parents, elderly users needing assistance.
• Secondary Users: Property managers, office administrators, and Airbnb hosts.
User Surveys and Interviews:
1. Pain Points:
• Difficulty in finding reliable cleaners.
• Lack of trust due to inadequate information about service providers.
• Confusion over pricing and scope of services.
2. Needs and Expectations:
• Transparent pricing and clear service descriptions.
• Detailed cleaner profiles with verified reviews and ratings.
• Flexibility in scheduling and easy rescheduling options.
Key Insights:
• Users prefer platforms that verify cleaner backgrounds and credentials.
• Transparent pricing and clear scope of work are essential for trust.
• Flexibility in booking and rescheduling is highly valued.
The main points which came into consideration after interviews were:
User Persona
User Flow
Phase 4: Understanding the Solution Areas
Conceptualization
To improve users' experience, I empathized with their emotions and identified app intervention opportunities.
Conceptualization
Feature Prioritization — Defining the MVP The next step was to narrow down the comprehensive list of ideas and features into a specific area of focus that would form our MVP. Since this was a solo project, and I did not have access to a technical or business team to provide constraints, I relied primarily on user feedback to take this forward. A feature prioritization matrix specifying which features are a ‘must have’ for our app, vs the feature we ‘should have’, ‘could have’ or ‘won’t have’ this time. All the features listed as ‘must have’ and ‘should have’ have been included in the MVP (minimum viable product) for our app.
Phase 6: Branding
PROJECT OVERVIEW
Rebin – Connecting Waste Generators with Waste Collectors
Design System
Phase 5: The First Skeleton
Wireframes
Prototype
Future Scope
What lies ahead for the app
Now that the base of the app is set, what lies ahead is the features that could be incorporated into the app.
1. Adding the AI chatbot interface for better customer support
2. Reward system where user gets the reward coins or stars using which they could avail discounts.
Future Scope
1. Expansion to New Geographies – Scaling operations to multiple cities and urban areas.
2. Corporate and B2B Partnerships – Collaborate with offices, co-working spaces, and rental properties.
3. Subscription Model – Introduce a subscription model for regular cleaning services.
4. AI-Driven Recommendations – Use AI to suggest cleaners based on user preferences and history.
5. Integration with Smart Home Devices – Voice-command bookings through Alexa or Google Assistant.
6. Enhanced Community Engagement – Community forum for tips on home cleaning and maintenance.
Expected Impact
• Increased User Engagement: Through personalized experiences and loyalty programs.
• Higher Conversion Rates: Transparent pricing and seamless booking flow.
• Enhanced Trust and Security: Verified profiles and secure payment methods.
• Customer Retention: Consistent quality and personalized follow-up communication.
Conclusion
HouseKeeper aims to redefine how users book cleaning services by building a transparent, reliable, and user-centric platform. By connecting users with verified and trustworthy cleaners, HouseKeeper ensures a seamless experience tailored to individual needs. The proposed solutions and future scope provide a comprehensive roadmap for enhancing user experience, building brand loyalty, and scaling the platform effectively.
Design System
Design
04
ING Website
ING Mobile
ROLE
UX Designer
TEAM
UX Designers
Business Analyst
DURATION
8 Weeks
01
Discovery
02
Define
Phase 2 - Understanding The Users
Unprofessional professionals
It's an irony how they call them ‘professionals’. The other male professionals like plumber, electrician etc are straight out of the village so we don’t know about their work.
Services Without Any Fixed Charges
The customers are not charged right away. They know the operation. The specialist shall pay a fee for approving the order. If the expert can persuade the customer to purchase the service, then monetizing is a success.
Overpriced
The prices for cleaning small requirements are very high. Even the packages are very expensive.
No punctuality
Suppose you have booked a service for a specific time frame. As we live in a fast-paced busy life, we require that things go according to our plan.
User Flow
Stage 1: Awareness and Discovery
• Touchpoints: Social media ads, word of mouth, app store searches.
• Actions: User downloads the app and explores the services offered.
• Pain Points: Unclear information about pricing and services.
• Opportunities: Clear onboarding process with feature highlights and transparent pricing.
Stage 2: Exploration and Engagement
• Touchpoints: Home Screen, Service Categories, Cleaner Profiles.
• Actions: User browses cleaning options, compares profiles, and reads reviews.
• Pain Points: Difficulty in choosing the right cleaner due to limited profile details.
• Opportunities: Detailed cleaner profiles with certifications, experience, and specialties.
Stage 3: Decision-Making and Booking
• Touchpoints: Booking Page, Payment Gateway, Confirmation Screen.
• Actions: User selects a cleaner, schedules the service, and makes payment.
• Pain Points: Confusion over pricing and scope of service.
• Opportunities: Transparent pricing breakdown and customizable service options.
Stage 4: Post-Service and Retention
• Touchpoints: Feedback Request, Reviews, Loyalty Program.
• Actions: User provides feedback, leaves a review, and earns reward points.
• Pain Points: Lack of follow-up or reward for loyal users.
• Opportunities: Loyalty programs and personalized follow-ups for better retention.
03
Ideate
Phase 5: Structure
Navigation Flow
PROJECT OVERVIEW
06
Design
07